Jersey Mikes Case Study
Brand Planning
Jersey Mike’s is recognized for quality ingredients and fresh options, yet many consumers still choose competitors. This gap highlights the need for a stronger connection with health-minded audiences and clearer positioning in the fast-casual market. My team and I utilized consumer data and first-hand interviews to develop a comprehensive brand plan designed to strengthen Jersey Mike’s market position and enhance its connection with consumers
Minnesota Orchestra Case Study
Strategic Communications
My team and I developed a comprehensive brand and media strategy aimed at strengthening the Minnesota Orchestra’s connection with younger audiences, and raise awareness for the $20 under 40 tickets. .
We analyzed MRI-Simmons data to understand audience behaviors and lifestyle trends, conducted our own consumer survey to identify motivations and event preferences, and led first-hand interviews to capture deeper emotional drivers. Additionally, we used AI-generated imagery to visualize creative concepts and aesthetics, and conducted influencer research to identify local micro-creators who align with the campaign’s target audience and tone.
Together, these methods allowed us to craft a data-driven, insight-led brand plan that connects meaningfully with our audience.
See the Final Presentation Below and for more information see the Final Book.
Gophers Can
Advertising Strategy and Creative Development
My team and I developed Gophers Can, a reusable cup initiative designed to reduce single-use waste on Minnesota college campuses. We combined sustainability research, strategic planning, and creative campaign design to encourage eco-friendly habits through rewards and app-based engagement.