Example Press Release

This press release demonstrates my ability to create a full narrative around a new product—from naming and positioning to crafting a storyline that ties together brand identity, local partnerships, and consumer appeal. In the example, I developed Northern Nectar, a honey-based beer concept for a fictional brewery, and wrote a full press release that highlights the product’s origin, flavor profile, and collaboration story. Please note that this piece was created solely as a writing exercise; all quotes and names are fictional, and it was never officially released.